Video Sales Playbook

Your Work Isn't the Problem. Sales Is.

Know what to ask, what to charge, and how to win bigger video projects with a step-by-step sales system.

Get the Playbook
Trusted by
Netflix Spotify TikTok Hyundai Motor Group NIVEA
Does this sound familiar?
  1. Your videos are good, but your income isn't.
  2. You lose deals to cheaper freelancers.
  3. You discount until you barely break even.
  4. You get treated like a cameraman, not an expert.
  5. You attract and chase bad clients with no budget.

To earn more, you don't need
to shoot better.
You need to sell better.

What is it?

A step-by-step sales system built specifically for videographers.

It's a practical, Notion-based system: scripts, frameworks, worksheets, pricing tools, and a proposal deck, covering everything from first contact to signed contract.

It isn't a toolkit for running your entire business. It focuses on one job: helping you win the deal in front of you.

No 10-hour course. Just practical frameworks and tools you can use on your next opportunity.

The Video Sales Playbook
The 4-Step System

Discover. Build. Present. Close.

  • Run inbound and outbound discovery
  • Prepare with a pre-call research protocol
  • Diagnose the situation, problem, impact, and need
  • Evaluate client fit
  • Know when to disqualify
  • Define the core asset
  • Develop value multipliers
  • Build the offer stack
  • Create Basic, Core, and Premium tiers
  • Price for value and margin
  • Build the 7-slide proposal
  • Frame the problem, solution, and impact
  • Present three clear options
  • Tie the investment to value
  • Secure the verbal green light and next step
  • Set the rules of engagement
  • Handle price, trust, timing, need, and decision objections
  • Follow up with purpose
  • Use the 14-day Ghosting Protocol
  • Know when to walk away and close the file
What it does for you

With this playbook, you'll be able to:

  • Win bigger projects without competing on price
  • Charge more by selling business results, not hours
  • Be seen as a trusted advisor instead of a cameraman
  • Attract better clients and filter out bad-fit prospects
  • Turn sales from guesswork into a repeatable process
Value Pricing Calculator Master Offer worksheet Proposal Layout 3-tier offer slide
Who this is for

Is This for You?

Built for

  • Videographers ready to move beyond day rates
  • Small studios that want a repeatable sales process
  • Filmmakers who do quality work but struggle with pricing, proposals, and closing
  • Those already receiving inquiries or speaking with prospective clients

Not for

  • Wedding and personal-project shooters
  • Beginners without prospects or paying clients
  • Those looking for a lead-generation system
  • Anyone expecting instant results without putting in the work
What's inside

Every tool, script, and template you'll actually use.

8
Tools & Templates
26+
Word-for-Word Scripts
21
Objection & Disqualification Scenarios
4
Steps, Start to Signature

Everything lives in Notion, Google Sheets, and Google Slides, ready to duplicate and use today.

0 · Foundation
The Field Manual

The Field Manual

Know exactly what to do at every stage of the sale.

Includes: the complete Discover, Build, Present, and Close process, with real scenarios and sample conversations.

Get the Playbook — $147 →
Why listen to me

I started as a solo videographer charging day rates.

Today I've produced content for global brands like Netflix, Spotify, Hyundai, TikTok, and NIVEA.

The biggest shift wasn't my camera, my portfolio, or my editing skills. It was learning sales: how to stop selling videos and start selling business outcomes.

The Video Sales Playbook distills 7 years of client conversations, proposals, wins, losses, and 100+ books, courses, and coaching into a practical system for videographers.

It's the system I wish I had when I started.

— Derek, founder of Video Sales Playbook

Derek, founder of Video Sales Playbook
What videographers say
"

I didn't need more gear. I needed a business model.

The Playbook made me realize I didn't need to work harder. I just needed a business structure. This framework is the difference between being a busy freelancer and running a profitable business.

Jay L. Director, GiftHeart Studio
"

It solved my sales problem, so I could focus on production.

The business side of big clients always intimidated me: pricing, proposals, negotiation. The Playbook gave me the exact steps to follow instead of improvising every call.

Mike C. Lead Producer, 56K Studio
"

Finally escaped the price war.

I was exhausted from the race to the bottom on pricing. I used this framework to build a structure where clients pay for value, not just hours. The ROI on that shift is undeniable.

Will Y. Cinematographer
Founding Price
$297$147
USD · Tax included
One closed project at $10,000 pays for it 68 times over.
$147 is the lowest it will ever be.
The price goes up once the Founding Price window closes.
Get the Playbook →
Lifetime access · Free future updates
14-Day Money-Back Guarantee

What this replaces

  • Business and sales courses$1,000+
  • One-on-one coaching$4,000+
  • Books, YouTube, and podcasts200+ hrs
  • Trial and error2-3 yrs

Get the complete system for $147.

Questions

Before you buy.

No. No 10-hour videos to sit through, only to forget everything. It's a step-by-step system you can use on your next call.

Everything lives in Notion, with the pricing calculator in Google Sheets and the proposal deck in Google Slides. You get instant access after purchase, plus lifetime access including any future updates.

That's who it's built for. The system isn't based on persuasion or sales tricks. It shows you what to ask, how to diagnose the problem, and how to recommend the right solution.

It isn't a magic script that guarantees clients overnight. It's a repeatable process you improve by applying it to real opportunities.

Yes. The ideas aren't secret. They're drawn from hundreds of books, videos, podcasts, and real-world sales scenarios studied over the past 7 years.

The challenge is turning scattered advice into a system you can actually use. We've filtered out what doesn't apply to video businesses, tested what does, and translated it into discovery frameworks, proposal structures, pricing models, scripts, and calculators built specifically for video projects.

You can spend hundreds of hours building that system yourself, or start with one that's already tested and refined.

Most creator toolkits try to cover your whole business: branding, invoicing, onboarding, content calendars. This doesn't. It's built around one moment: the call where you either win the deal or lose it on price.

That focus means every tool inside is tested specifically on video production deals, not adapted from generic business advice. The discovery questions, the pricing logic, the objection scripts: all built for selling video work.

It also comes from real client work, not a templating exercise. These are the frameworks used to land and run projects for Netflix, Spotify, Hyundai, and other brands, not theory written for a course.

14-Day Money-Back Guarantee: Apply the system to a real prospect. If it doesn't help, send us your completed worksheets for a full refund.

Your work is already good enough.
Start making what you're worth.

Every deal you miss costs far more than this playbook. One additional project pays for it dozens of times over.

Save years of trial and error, hundreds of hours on books, and thousands on courses and coaching.

Get the Playbook →
Not ready for the full playbook?

Start with the most important step: Discovery.

Get 12 exact questions, a 30-minute call structure, a client-fit scoring guide, call notes sheet, and two follow-up templates.

Get the Free Discovery Kit →

No credit card. Just practical tools you can use on your next client call.