Your Work Is Good Enough. Your Sales Isn't.

Stop losing deals and start winning bigger, better projects with a proven sales system built for videographers.

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Worked with
Netflix Spotify TikTok Hyundai Motor Group NIVEA
Does this sound familiar?
  1. Your videos are good, but your income isn't.
  2. You lose deals to cheaper freelancers.
  3. You discount until you barely break even.
  4. You get treated like a cameraman, not an expert.
  5. You attract and chase bad clients with no budget.

Then your work isn't the problem.
Your sales is.

What it does for you

Clients don't want videos. They want outcomes.

More leads. Better conversion. Bigger revenue. With this playbook, you'll be able to:

  • Win bigger projects without competing on price
  • Charge more by selling business results, not hours
  • Be seen as a trusted advisor instead of a cameraman
  • Attract better clients and filter out bad-fit prospects
  • Turn sales from guesswork into a repeatable process
Master Offer worksheet Cost Calculator
What videographers say
"

I didn't need more gear. I needed a business model.

The Playbook made me realize I didn't need to work harder. I just needed a business structure. This framework is the difference between being a busy freelancer and running a profitable business.

Jay L. Director, GiftHeart Studio
"

It solved my sales problem, so I could focus on production.

The business side of big clients always intimidated me: pricing, proposals, negotiation. The Playbook gave me the exact steps to follow instead of improvising every call.

Mike C. Lead Producer, 56K Studio
"

Finally escaped the price war.

I was exhausted from the race to the bottom on pricing. I used this framework to build a structure where clients pay for value, not just hours. The ROI on that shift is undeniable.

Will Y. Cinematographer
What is it?

A step-by-step system from first contact to signed contract.

It's built for creators who are tired of competing on day rates, getting judged on gear specs, and losing deals to cheaper freelancers.

Inside, you'll find step-by-step frameworks, scripts, templates, worksheets, calculators, and proposal decks, all designed specifically for videographers.

No 10-hour video courses to sit through. Just practical tools you can use on your next client call.

The goal is simple: stop being treated like a vendor and start being seen as an expert.

The Video Sales Playbook
Who this is for

Built for

  • Freelance videographers
  • Small production studios
  • Commercial filmmakers
  • Corporate video producers

Not for

  • Wedding videographers
  • Beginners and hobbyists
  • Anyone after a magic script
Why listen to me

I started as a solo videographer charging day rates.

Today I've produced content for global brands like Netflix, Spotify, Hyundai, TikTok, and NIVEA.

The biggest shift wasn't my camera, my portfolio, or my editing skills. It was learning sales: how to stop selling videos and start selling business outcomes.

The Video Sales Playbook distills 7 years of client conversations, proposals, wins, losses, and 100+ books, courses, and coaching into a practical system for videographers.

It's the system I wish I had when I started.

— Derek, founder of Video Sales Playbook

Derek, founder of Video Sales Playbook
What's inside

Everything you need, from first contact to signed contract.

1

The Field Manual

Know exactly what to do from first contact to signed contract.
Includes: the full 4-step sales process: Discover, Build, Present, Close.
2

Word-for-Word Discovery Scripts

Stop guessing what to ask and run every discovery call with confidence.
Includes: full inbound and outbound call scripts, a 4-stage discovery framework, and 2 complete sample call transcripts.
3

Client Fit Evaluator

Weed out bad-fit clients before you waste time chasing them.
Includes: a 5-criteria scoring matrix with clear thresholds to decide if and how to proceed with each client.
4

Master Offer Template

Turn "yes or no?" into "which option should we choose?"
Includes: a 3-tier offer builder, value multipliers, and premium pricing frameworks.
5

Value Pricing Calculator

Stop pricing by gut feel and build profitable, value-based proposals.
Includes: a 2-tab spreadsheet that calculates pricing, evaluates offer strength, and suggests improvements.
6

7-Slide Proposal Deck

Present your offer with confidence and make the value impossible to miss.
Includes: a ready-to-duplicate slide template, examples, and a minute-by-minute presentation structure.
7

Objection Cheat Sheet

Handle pricing, timing, trust, and decision objections without giving discounts.
Includes: scripts for the 5 major objection types, plus negotiation guidelines.
8

Ghosting Protocol

Know exactly what to say when a prospect goes silent.
Includes: a 14-day follow-up sequence with 3 timed scripts, from first nudge to clean break-up.
Early Bird · First 20 Customers
$199$147
One closed project at $5,000 pays for it 33 times over.
Once all 20 spots are claimed, the price returns to $199.
Get the Playbook →
Lifetime access · Free future updates
Backed by a 14-day money-back guarantee

What this replaces

  • Business and sales courses$1,000+
  • One-on-one coaching$4,000+
  • Books, YouTube, and podcasts200+ hrs
  • Trial and error2-3 yrs

Get the complete system for $147.

Questions

Before you buy.

No. No 10-hour videos to sit through, only to forget everything. It's a step-by-step system you can use on your next call.

Everything lives in Notion, with the pricing calculator in Google Sheets and the proposal deck in Google Slides. You get instant access after purchase, plus lifetime access including any future updates.

It's designed for videographers and studios who already produce quality work and want to move from low-budget commodity jobs into higher-value projects.

You'll get the most out of it if you've already worked with a few business clients. If you're newer to business video, the framework still teaches you the right way to sell from the start.

It's not for wedding or personal-project shooters, or anyone who'd rather be told what to film than how to sell.

That's exactly who it's built for. Good sales isn't persuasion. It's asking the right questions, diagnosing business problems, and recommending the right solution.

You don't need to become a stereotypical salesperson. You just need a repeatable process, and this gives you one.

No. It's not a shortcut to instant success. It gives you practical tools, frameworks, and processes to sell more effectively, charge on value, and win better projects consistently.

Like any skill, sales takes practice. You learn the system, apply it in real conversations, and refine it over time. If you're willing to put in the work, you'll skip years of trial and error.

Yes. The ideas aren't secret. They're drawn from hundreds of books, videos, podcasts, and real-world sales scenarios studied over the past 7 years.

The challenge is turning scattered advice into a system you can actually use. We've filtered out what doesn't apply to video businesses, tested what does, and translated it into discovery frameworks, proposal structures, pricing models, scripts, and calculators built specifically for video projects.

You can spend hundreds of hours building that system yourself, or start with one that's already tested and refined.

Because it's a system, not coaching. You're getting the exact frameworks, templates, and tools I use, but not one-on-one access to me.

If I taught this individually, it would cost significantly more. This lets me put it in front of far more videographers at a fraction of the cost.

You're backed by a 14-day money-back guarantee. Use it on a real prospect within 14 days. If it doesn't help, send us your completed worksheets and we'll refund every cent.

Your work is already good enough.
Start making what you're worth.

Every deal you miss costs far more than this playbook. One additional project pays for it dozens of times over.

Save years of trial and error, hundreds of hours on books, and thousands on courses and coaching.

Get the Playbook →